Marketing Study and Business Strategies of Web - based Integrated Health Information System
نویسندگان
چکیده
This thesis surveys the current state of U.S. healthcare industry and discusses issues regarding business strategies for a hypothetical startup vendor in the healthcare IT field. Key growth drivers and current industry trends are outlined to lay the foundation for the need of integrated health information system. Industry analysis using Porter's Five Forces is performed to demonstrate the attractiveness of the Healthcare IT industry. Thesis Supervisor: Title: Professor John R. Williams Associate Professor of Civil and Environmental Engineering
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تاریخ انتشار 2014